Visual Identity for Katie Crouch of KC Copy
Katie was looking to create a logo and a visual identity for her business and a new website. We started by talking about her copywriting business and how she envisioned her brand. It quickly became clear that she was friendly and fun. She intended for her brand to reflect that aspect of her personality as well as her creativity when it comes to writing. Colorful, warm, and slightly retro were some of the key words used in guiding her brand creation.
The Heart of the Project - The Logo
Semi-custom typography was created for the logo. Since we’d decided on all lowercase letters, making the first letter, K, stand out from the rest of the logo gave it a little more presence and flair. I lengthened the ascender and added the serif from the C in reverse to the top of the ascender. Altering the O to contain a heart representing the big heart of Katie and her copy style was a no-brainer.
I also create mockups of how a logo will look in real life applications so clients can visualize how their logo will look and work for them in a variety of possible applications.
Social Headers
Katie needed an email header and a FaceBook cover image. I used the same design, but resized for each application. Because FaceBook will display the image differently in mobile view, it’s important to leave enough clear space on the sides so no text is cut off.
Style Tile & Brand Guidelines
A style tile and brand guidelines show how the completed identity should be used to maintain consistency in brand designs such as a website or marketing materials.
