A student project to create a full branding identity and website for a fictional BBQ restaurant delivery service.
I had a week to design and develop the website home page. The live page can be viewed here. I built it with a bootstrap template in Dreamweaver.
The Creative Brief
What is the purpose of the design?
It will promote the idea of BBQ food for delivery and a fresher, healthier take on BBQ. It should give the sense of old fashioned comfort bbq food made with fresh ingredients and a healthier recipe. It should also make it clear that it delivers meal kits for customers to make their own barbecue meals.
Who is the audience?
The audience is the general public and should appeal to customers who like BBQ, as well as salads, and who like the convenience of having meal kits delivered. I imagine that this type of service would appeal to people who are more interested in a fairly quick and healthy way to enjoy BBQ at home more than those who already have traditional and/or family recipes that they use. They ideally respond by ordering the kits, and signing up for a regular subscription service.
What is the primary message?
The name of the food company is Summer Fresh BBQ and the tagline is grilling kits. The design should have a rustic, slightly vintage vibe, but with a modern and clean look. Bold lines and “happy” summery colors; Red, Orange, and White with Green, Yellow, and/or Brown.
Where, how, and when will the design be seen?
Logo, website, app, marketing collateral, menus, signs, ads.